The Hatter Tearoom

Logo Design

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Client: The Hatter Tea Room

Background: The multi award winning tea room/coffee shop based is Stranorlar, in the Twin Towns,  Co. Dongeal was looking for fresh creative to match its freshly brewed coffee. Renowned for its excellent coffee, fresh food, customer service and just that little bit of madness.


To design and create a refreshed corporate identity to enhance the brand


At brand initiative, we love branding. We love designing for brands and creating brands, but none of our projects start without researching brands. Our approach always begins with an insight which is Real Market and customer understanding, that people RELATE and REACT to, and inspires CHANGE if acted upon. We were tasked with communicating a brand full of personality and that little bit of madness. We began by building on our insights to develop the creative to produce the following assets:

Logo Design


Application of corporate identity across loyalty cards, packaging, signage and stationary.