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Client: St. Eunan’s GAA Club
Background: International Rally weekend, held in June each year in co. Donegal, is renowned domestically and internationally which is why it’s no surprise that accommodation is hard to get. St. Eunan’s GAA club were looking for a way in which to generate new revenue streams to fund the future development of the club. With safe and secure facilities, equipped with Male and Female toilets, shower facilities, Wifi, Clubhouse with bar and of course ample space to pitch a tent, the challenge facing us was to create a brand, develop an E-commerce website and drive awareness of the facility.
Objectives:
To position Donegal Campsite as an exciting place to stay during the Donegal Ineternational Rally
To drive consumer engagement with Donegal Campsite
To raise awareness of Donegal Campsite
To drive occupancy rates at the campsite
Approach:
Our approach always begins with an insight which is Real Market and customer understanding, that people RELATE and REACT to, and inspires CHANGE if acted upon. We were tasked with developing a brand full of personality and communicating that to the customer through digital while also encouraging interaction with the brand. We supported the St. Eunan’s community to develop the brand, proposition and Go To Market strategy which included activating an E-commerce site to secure bookings and process payments. We began by building on our insights to develop the creative to produce the following assets:
Proposition
Brand personality, values, promise
Logo Design
Website design & development
Application of brand across social media
Facebook as part of integrated campaign supported by Facebook advertising
We also had responsibility for the following elements of the project:
Social Media Management
Supporting the activation team at the campsite to ensure efficient check-in
Result:
This large scale roll-out was extremely successful for St. Eunans and resulted in phenomenal bookings and sales. The success led directly to Brand Initiative being asked to run the campaign in June 2018 once again for the club.