ABOUT US

We believe that great work comes about through collaboration and taking initiative. It’s the INITIATIVE in our name. That’s why we work with great clients and work with brilliant suppliers.

WHAT WE DO!
WE DEVELOP AND DESIGN LOGOS.

Why is branding important? Because people often choose products based on their perceived value rather than their actual vlaue

Think about the celebrity who drives an Aston Martin instead of, say, a Skoda, which is continually ranked “car of the year” in many European countries, and delivers much better mileage at one-tenth of the price. Sure, Skoda is the logical choice, but it’s Aston Martin’s identity that conjures images of luxury and status, and that usually clinches the sale.

With the right branding, businesses can increase their products perceived value and establish relationships with their customers. Of course, it always helps to have a good story to tell. Don’t worry, that’s our job as a logo designer and brand specialist, to find that story and tell it well.