“LUST FOR LIFE”
Client: LUST Magazine
Background: LUST (Letterkenny Uniting Students Together) Magazine. LyIT’s first dedicated student publication covering local and national news affecting third level students in Ireland
To develop the Brand
To drive consumer and business engagement with LUST Magazine
To raise awareness of LUST Magazine
To drive advertising revenue growth
Armed with deep insights the team behind brand initiative successfully founded and launched LUST Magazine. We began by building on our insights to develop the creative to produce the following assets:
Magazine Print run of 10,000
Magazine layout and content design
Website design & development
Application of brand across social media
Facebook as part of integrated campaign supported by Facebook advertising
Finalist of Student Media Awards Ireland.
Year on Year Revenue growth from the period 2004 – 2008 before the business was sold and subsequently, LUST (Letterkenny Uniting Students Together) Magazine went on to win a national people’s choice award.