Posts Tagged Branding


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A Step-by-Step Guide to Creating a Powerful Brand Identity

“Know thyself.” When it comes to brand building, that quote holds more weight than you might think. Companies often jump into action within their industries with a view of what they want to create, and who they want to sell to. However, they forget about the key foundation that ensures strong, consistent growth for thepost


5 Content Strategies to Create Emotional Connections

The strongest brands are relentlessly relevant. They make smart, bold moves that amaze customers, push competitors out of consideration and can even define entirely new categories and markets. While a business’s products and services can too easily become commoditised, the emotional connections a brand makes with its consumers are key to building relevance and loyalty.post