Background: The design challenge was to create a consistent set of assets with a unified vision across the various customer touch points (press adverts, outdoor campaign, social, digital and printed collateral).
1.) To increase awareness of the Orchard
2.) Increase Bar & Food Revenue.
Approach: We were tasked with developing a brand positioning and communicating that to the customer through digital while also encouraging interaction with the brand. We supported the guys at the Orchard to develop their brand, proposition and digital strategy. Deliverables: Competitor Benchmarking, Brand Positioning, Brand personality, values, promise, Menu Design, Print Advertising Design, Social Media Management, Exterior Signage.