School Meals immersed itself in the family Market – and used data, insight and the latest technology to create a campaign that help children and young people make healthier food choices.
Goal: Build an engaging brand by engaging with a youth audience in Ireland which was also trusted by parents.
Approach: At brand initiative, we love branding. We love designing for brands and creating brands, but none of our projects start without researching brands. Our approach always begins with an insight which is Real Market and customer understanding, that people RELATE and REACT to, and inspires CHANGE if acted upon. We were tasked with communicating a brand full of personality. We began by building on our insights to develop the creative to produce the following assets:
Result: Application of corporate identity across packaging, signage and stationary.