Background: Oaklands B&B, The #1 B&B on TripAdvisor for Letterkenny, was looking to rebrand following an extensive refurbishment of this Failte Ireland home .
Objectives: The design challenge was to create a consistent set of assets with a unified vision across the various customer touch points (Signage, Business Cards, Website,).
Approach: Stage 1 of the design process was to create the hero identity. We started with a mood board to develop the concept of ‘Irish Homestay Experience in the Heart of Letterkenny’. We began by using the colour tones to develop the creative to produce the following assets: Logo Design, Website Design and Development, Business Cards, Signage.