Tesco Health

Insight & Proposition Development |Brand Management | Content Creation | Email Marketing | Channel Planning | Social Media Strategy


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EVERY LITTLE HELPS WHEN ADOPTING A HEALTHIER LIFESTYLE

Client: TESCO HEALTH

Background:  www.tescodiets.com, the online weight loss service from Tesco. With the click of a mouse, Tesco Diets would provide you with a personalised meal plan and shopping list which was designed to help customers reach a healthy weight for their height, taking into account your lifestyle and food preferences.

Objectives:

Galvanise a new generation of consumers to embrace a healthier lifestyle
Consumer research and insights to formulate the backbone of all propositions
Campaign creation and execution
Email marketing and content generation to a subscriber list in excess of 3,000,000
Increase Base of paid subscribers, reduce churn from existing members and “Win-Back” previous members