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Facebook advertising for your business

Facebook advertisements provide you with a lot of customisation options when it comes to advertising online. Most of the people are just worried about the upfront cost of Facebook advertisements. The truth is that, if you are able to target the right audience online, it would be easier for you to get customers right awaypost

5 Content Strategies to Create Emotional Connections

The strongest brands are relentlessly relevant. They make smart, bold moves that amaze customers, push competitors out of consideration and can even define entirely new categories and markets. While a business’s products and services can too easily become commoditised, the emotional connections a brand makes with its consumers are key to building relevance and

Business Funds, Grants and supports in Ireland 

From starting to running to growing, here are over 50 funds and supports available for businesses in Ireland. This list begins with funds and supports for startups and then gravitates towards funds and loans for companies that are already running and finally supports for companies that are growing. STARTING – EARLY STAGE SUPPORTS FOR COMPANIESpost

Defining Your Brand: The First Step In Your Marketing Strategy

Truly defining your business is a critical first step in developing your marketing plan. Through a continuing series of stories, we’ve been examining how to build a compelling brand experience that will drive customer loyalty — highlighting the principles of big brand marketing so that small business owners can replicate those kinds of successes. Butpost

Google Analytics & UTM Parameters

  The Struggle of Measuring Campaign Data The issue with reporting in this modern cross channel environment is that there is a lot of data to analyse and there is a lot time required to derive real meaning from it. Digital marketing campaigns generate a lot of data, from tracking revenue reporting to calculating uniquepost

You Need a Marketing Plan

Marketing is about more than your logo, advertising or PR campaigns. It is a discipline that is easily misunderstood, and the area on which businesses can waste time and money on initiatives that offer little or no return. Business owners face either one of two classic problems: ignoring marketing because it’s not for them, orpost


In the marketing community, there is a struggle between two schools of thought. One school is focused on the product. The other school is focused on the brand. The product folks believe the ultimate winner in every marketing battle is the better product. If this is so, goes the thinking, the role of a company’spost