The story of Facebook is phenomenal. It all began as little more than an online student directory. But over the years, Facebook evolved into a new way to access content on the Internet. With the announcement that Facebook will stream live Premier League games in South-east Asia from 2019 after agreeing a three-year €226m dealpost
Facebook advertisements provide you with a lot of customisation options when it comes to advertising online. Most of the people are just worried about the upfront cost of Facebook advertisements. The truth is that, if you are able to target the right audience online, it would be easier for you to get customers right awaypost
The strongest brands are relentlessly relevant. They make smart, bold moves that amaze customers, push competitors out of consideration and can even define entirely new categories and markets. While a business’s products and services can too easily become commoditised, the emotional connections a brand makes with its consumers are key to building relevance and loyalty.post
From starting to running to growing, here are over 50 funds and supports available for businesses in Ireland. This list begins with funds and supports for startups and then gravitates towards funds and loans for companies that are already running and finally supports for companies that are growing. STARTING – EARLY STAGE SUPPORTS FOR COMPANIESpost
Truly defining your business is a critical first step in developing your marketing plan. Through a continuing series of stories, we’ve been examining how to build a compelling brand experience that will drive customer loyalty — highlighting the principles of big brand marketing so that small business owners can replicate those kinds of successes. Butpost
If you haven’t tried influencer marketing, you may feel as if you’re in the minority. Many brands have plunged into it and seen a positive impact on revenue. And yet there are substantial risks that accompany influencer marketing that should scare any brand wishing to engage in it. What is influencer marketing? Influencer marketing ispost
One publisher stopped posting to Facebook to see what impact it would have on web traffic. This Digiday article is an interesting read as to how publishers (and brands) might experiment in a post-Facebook world. The result is fewer people reading more articles and spending longer on site, in other words all of the viralpost
The Struggle of Measuring Campaign Data The issue with reporting in this modern cross channel environment is that there is a lot of data to analyse and there is a lot time required to derive real meaning from it. Digital marketing campaigns generate a lot of data, from tracking revenue reporting to calculating uniquepost
Marketing is about more than your logo, advertising or PR campaigns. It is a discipline that is easily misunderstood, and the area on which businesses can waste time and money on initiatives that offer little or no return. Business owners face either one of two classic problems: ignoring marketing because it’s not for them, orpost
In the marketing community, there is a struggle between two schools of thought. One school is focused on the product. The other school is focused on the brand. The product folks believe the ultimate winner in every marketing battle is the better product. If this is so, goes the thinking, the role of a company’spost
