Former stockbroker Jordan Belfort gained notoriety in the 2013 movie “The Wolf of Wall Street.” The Martin Scorcese-directed film was based on Belfort’s memoir, which detailed his life of debauchery and a guilty plea to securities fraud and money laundering that landed him in federal prison for 22 months. “I lost my money, I lostpost
If you haven’t tried influencer marketing, you may feel as if you’re in the minority. Many brands have plunged into it and seen a positive impact on revenue. And yet there are substantial risks that accompany influencer marketing that should scare any brand wishing to engage in it. What is influencer marketing? Influencer marketing ispost
In the past, almost every new brand was launched with a big advertising campaign. In today’s media environment, that’s not the best idea. [David Leonard and Rozanna Purcell at the PR launch of Meteor’s New SIM only Proposition which coincided with the leap year in 2012. Traditionally in Ireland, the 29th of February is a date when it ispost
The two drivers of marketing success are: (1) What you do inside the company, and (2) What you do outside the company. What you do inside the company includes the product, its price, its brand name and other things. What you do outside the company includes the PR, the advertising, the distribution and other things.post
All to often many marketeers have falling victim to developing propositions and marketing it to customers without the required “Insight” to do so successfully. In this post I hope to share with you my learning around “The Power of Insight” and how it helps build a deeper understanding in order to help us develop betterpost
Whenever I talk to companies about their Go-To-Market (GTM) strategy, no matter how big they are, I find myself going back to the 1 million €uro-question. Here it is: When you eventually become a 1 million €uro company, what will your customer base look like? Will it be: Go-To-Market-Planning-Strategy-Letterkenny-Donegal 1 customer paying you €1 millionpost
