Posts Categorised Inspiration


How to launch a brand using PR: Our Step-by-Step guide

In the past, almost every new brand was launched with a big advertising campaign. In today’s media environment, that’s not the best  idea.   [David Leonard and Rozanna Purcell  at the PR launch of Meteor’s New SIM only Proposition which coincided with the leap year in 2012. Traditionally in Ireland, the 29th of February is a date when it ispost

Strategy and tactics: Two Pillars of Marketing Success

The two drivers of marketing success are: (1) What you do inside the company, and (2) What you do outside the company. What you do inside the company includes the product, its price, its brand name and other things. What you do outside the company includes the PR, the advertising, the distribution and other


All to often many marketeers have falling victim to developing propositions and marketing it to customers without the required “Insight” to do so successfully. In this post I hope to share with you my learning around “The Power of Insight” and how it helps build a deeper understanding in order to help us develop betterpost

Marketing Insights

Does your Go-To-Market strategy answer the 1 million €uro-question?

Whenever I talk to companies about their Go-To-Market (GTM) strategy, no matter how big they are, I find myself going back to the 1 million €uro-question. Here it is: When you eventually become a 1 million €uro company, what will your customer base look like? Will it be: Go-To-Market-Planning-Strategy-Letterkenny-Donegal 1 customer paying you €1 millionpost

Marketing Donegal