Posts Categorised Branding


A Step-by-Step Guide to Creating a Powerful Brand Identity

“Know thyself.” When it comes to brand building, that quote holds more weight than you might think. Companies often jump into action within their industries with a view of what they want to create, and who they want to sell to. However, they forget about the key foundation that ensures strong, consistent growth for thepost

Why a brand is not ‘just a logo’

It’s 9.30am and I’m lacing up my Nike Runners ready for a gym session. My Apple iPod is loaded with a stash of razor light tracks and there’s a bottle of Lucozade Sport for when the thirst hits. In an hour, I’ll be back. With my new Gillette Turbo at the ready, I’ll shower andpost

Marketing Articles