“Know thyself.” When it comes to brand building, that quote holds more weight than you might think. Companies often jump into action within their industries with a view of what they want to create, and who they want to sell to. However, they forget about the key foundation that ensures strong, consistent growth for thepost
Posts Categorised Branding
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Why a brand is not ‘just a logo’
It’s 9.30am and I’m lacing up my Nike Runners ready for a gym session. My Apple iPod is loaded with a stash of razor light tracks and there’s a bottle of Lucozade Sport for when the thirst hits. In an hour, I’ll be back. With my new Gillette Turbo at the ready, I’ll shower andpost
