Facebook recently changed its rules for marketers because users were being spammed with promotional material. With these changes, Facebook has attempted to prioritise personal News Feeds based on an algorithm that detects which posts are most important to them. In a nutshell, this made it harder to promote business pages. On personal News Feeds, instead of Most Recent, it is categorised by Top Stories.
You can manually choose if you want your New Feed displayed in chronologically order (Most Recent), or by posts the algorithm detects you care most about (Top Stories).
But, where do business pages’ posts go now?
All of the pages a person has Liked appear chronologically on Pages Feed. It can be found on the left-hand sidebar.
The only DEFINITE way to ensure people who have Liked your page see updates in their News Feed is for them to manually choose when they Like your page.
From there choose “See First,”
If the “Default” option is chosen, business page posts will not be seen UNLESS the Facebook user has their News Feed set to “Most Recent.”
This is why it is CRUCIAL to have an engaging Facebook Page with noteworthy posts that provide incentive for your target audience to visit.