Posts published in December 2017


How to launch a brand using PR: Our Step-by-Step guide

In the past, almost every new brand was launched with a big advertising campaign. In today’s media environment, that’s not the best  idea.   [David Leonard and Rozanna Purcell  at the PR launch of Meteor’s New SIM only Proposition which coincided with the leap year in 2012. Traditionally in Ireland, the 29th of February is a date when it is

Strategy and tactics: Two Pillars of Marketing Success

The two drivers of marketing success are: (1) What you do inside the company, and (2) What you do outside the company. What you do inside the company includes the product, its price, its brand name and other things. What you do outside the company includes the PR, the advertising, the distribution and other things.

5 marketing trends to take advantage of in 2018

There is so much change in marketing on an everyday basis, and marketers seem to be constantly on the move to conjure up the next adrenaline high.  Consumers’ stimulation levels have gone up significantly, and brands across sectors are seeking and creating newer ways to build the “experience” for the customer like they did in 2017. In