Soon you will be able to see your competitor ads

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Viewing a Page’s advertisements

Aligned with Facebook’s goal to be transparent about the ads that are published on the platform, you can now view the ads a Page on Facebook has running. By looking into the active ads of a Page, you’ll have insight into all ads the Page may have running regardless if you are in the intended target audience.

Who has access to this feature?

Ad transparency is being tested first in Canada. This effort aligns with Facebook’s election integrity work in Canada that’s already underway. Testing this feature in one market allows us to learn about the various ways an entire population uses the feature at scale. Because of this, there’s no method to request access to this feature.

How does this impact me as an advertiser?

This feature doesn’t surface your ad’s targeting, budget or spend. You’ll keep control of those details and they won’t be surfaced. You won’t be billed for people viewing your active ads through this feature. In addition, we’ve put controls in place to help avoid views through the feature counting towards your impressions or click-through results maintaining your insight into how your ads are run across Facebook’s platforms.

Our goal is to make visible all of the ads connected to a specific Page regardless of who you choose to target. We’ll be excluding offer ads you’re running from this Page. For dynamic ads, we’ll only surface a subset of dynamic ads and they won’t be searchable or indexed.

Note: If you’re an advertiser operating outside of Canada but targeting people in Canada, only people in Canada will able to view ads that you’re running in Canada.

Learn how to view a Page’s advertisements on Facebook or read more about Facebook’s goal of making advertisements more transparent.