In the past, almost every new brand was launched with a big advertising campaign. In today’s media environment, that’s not the best idea. [David Leonard and Rozanna Purcell at the PR launch of Meteor’s New SIM only Proposition which coincided with the leap year in 2012. Traditionally in Ireland, the 29th of February is a date when it is
Posts published in 2017
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Strategy and tactics: Two Pillars of Marketing Success
The two drivers of marketing success are: (1) What you do inside the company, and (2) What you do outside the company. What you do inside the company includes the product, its price, its brand name and other things. What you do outside the company includes the PR, the advertising, the distribution and other things.
5 marketing trends to take advantage of in 2018
There is so much change in marketing on an everyday basis, and marketers seem to be constantly on the move to conjure up the next adrenaline high. Consumers’ stimulation levels have gone up significantly, and brands across sectors are seeking and creating newer ways to build the “experience” for the customer like they did in 2017. In
Soon you will be able to see your competitor ads
Viewing a Page’s advertisements Aligned with Facebook’s goal to be transparent about the ads that are published on the platform, you can now view the ads a Page on Facebook has running. By looking into the active ads of a Page, you’ll have insight into all ads the Page may have running regardless if you
If you’ve had enough of…
Sending emails that simply don’t get opened, let alone read or clicked Lengthy sales funnels that take weeks to generate sales from your advertising efforts Spending hours creating blog posts, video’s, ads & Facebook posts that generate little to no engagement Customers simply walking away from buying without any real way to “save-the-sale” to boost
Have you seen these Christmas ads?
With Christmas fast apporaching and the festive season soon to be in full swing, we thought it would be nice to give that little Christmassy touch. I mean, why not? Our TVs are telling us it’s Christmas after all, everyone’s in high spirits and who doesn’t love the gorgeous festive adverts that grace our media
Why a brand is not ‘just a logo’
It’s 9.30am and I’m lacing up my Nike Runners ready for a gym session. My Apple iPod is loaded with a stash of razor light tracks and there’s a bottle of Lucozade Sport for when the thirst hits. In an hour, I’ll be back. With my new Gillette Turbo at the ready, I’ll shower and
Insights
All to often many marketeers have falling victim to developing propositions and marketing it to customers without the required “Insight” to do so successfully. In this post I hope to share with you my learning around “The Power of Insight” and how it helps build a deeper understanding in order to help us develop better
Does your Go-To-Market strategy answer the 1 million €uro-question?
Whenever I talk to companies about their Go-To-Market (GTM) strategy, no matter how big they are, I find myself going back to the 1 million €uro-question. Here it is: When you eventually become a 1 million €uro company, what will your customer base look like? Will it be: Go-To-Market-Planning-Strategy-Letterkenny-Donegal 1 customer paying you €1 million
